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A direct mail campaign works best if it is preceded by in-depth research. Who is your target and what do you have they are willing to buy? Always have an incentive that encourages a response. Direct mail can be as simple as a one page flyer or an elaborate catalog or brochure. The secret is in the preparation. |
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 JEG, Inc. Diversified Healthcare & Services Direct Mail Campaign to Prospects Who Are Morbidly Obese |
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