JEG, Inc. Diversified Healthcare & Services
Direct Mail Campaign to Prospects Who Are Morbidly Obese
I first developed a survey that was mailed to men and women who were once morbidly obese. They had bariatric weight loss surgery performed at the hospitals JEG, Inc. represents. In a 38% response rate, they shared their feelings about the changes in their lifestyle before and after surgery ... wonderful, inspirational stories. Talk about getting impressive marketing mileage; I used their stories, with their before and after photos, in our direct mail campaign to prospects, in our quarterly newsletter and on the web site. We offered three FREE incentives ... attend our free monthly support groups, send for a free picnic cooler and be placed on our mailing list for free quarterly newsletters. Great response!
< Back to Direct Mail

Home | Projects & Testimonials | FAQ | Hookers Deserve Attention | Hiring SIWW
A Great Marketing Book | Copy Editor | Client List

Say It With Words
Phone (818) 991-1587
siww@earthlink.net
32068 Waterside Lane, Westlake Village, CA 91361